Could robotaxis join streaming videos and expedited shipping as an Amazon Prime perk?
- A new report suggests Zoox could offer rides as part of Amazon Prime.
- While nothing has been announced, a spokesperson said it was “something we could explore.”
Zoox has largely flown under the radar, but a new report suggests their robotaxis could eventually be part of Amazon Prime. The service currently costs $14.99 per month and includes expedited shipping as well as access to the Prime Video streaming service.
While nothing has been announced, Automotive News is reporting that Zoox didn’t deny the possibility of adding robotaxis to Amazon Prime. Instead, a spokesperson said “Theoretically, this is something we could explore. But right now, our focus is bringing our autonomous ride-hailing service to market.”
More: Zoox Becomes First Company To Deploy Fully Autonomous Pod On Public Roads In Nevada
Since Amazon owns Zoox, the move seems like a no-brainer as an estimated 180 million Americans are believed to be Prime users. However, the service would likely be offered as an add-on, similar to the unlimited grocery delivery service that costs $9.99 per month.
This is far from certain, but the company has been operating robotaxis on public roads with passengers since 2023. While the initial service was an employee shuttle that traveled at 35 mph (56 km/h) to Zoox headquarters, the company has grander plans.
In particular, they’ve been “hard at work in preparation for our commercial launch.” As part of this effort, they’ve increased the speed limit to 45 mph (72 km/h) and allowed vehicles to operate at night and in light rain.
While 45 mph (72 km/h) isn’t fast, the company noted the robotaxi can actually reach 75 mph (121 km/h). However, as Zoox noted, “driving autonomously at a higher speed increases difficulty in all conditions,” so they’re keeping things slow and safe.
A public launch is approaching and Zoox received its Driverless AV Pilot permit from California officials in February. It enables them to carry members of the public without charging a fare. Of course, the real goal is commercializing the service and making money off of it.
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