- The carmaker’s new fragrance has been launched just before the inaugural Formula E race in Shanghai.
- A perfumer in Shanghai created the scene using tiny remnants of Formula E tires.
- It’s unclear how enthusiasts will be able to grab a bottle of Smell My Dust.
As car enthusiasts, there are some scents we relish that others can’t stand. Gasoline, tire smoke, engine oil, to name a few. Nissan is hoping it can lure in rev heads like us with its new niche fragrance, dubbed ‘Smell My Dust’. Will it pass the sniff test?
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The fragrance was unveiled through a compelling – yet slightly creepy – video posted on social media by the Nissan Nismo page ahead of the upcoming Formula E race in Shanghai. While the whole thing smells like nothing more than a clever marketing ploy, it does seem like Nissan is genuinely planning to produce and sell this fragrance.
Read: Nissan Used A Brain Stimulator To Improve Its Formula E Drivers’ Performance And It Worked!
It claims to blend the aroma of cherry blossoms with tire smoke, purportedly capturing the essence of its Formula E racing team. Combining these two scents does sound a bit weird, but individually, they’re nice, so perhaps they’ll create a pleasing aroma when combined.
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“Nissan Formula E Team’s new scent combines tones of Sakura, the flower displayed on the cars, with the smell of tyre remnants from the team’s Nissan e-4ORCE 04 race cars to combine a surprising concoction,” Nissan said in a statement.
“A top note of cherry blossom branches and rosemary were combined with burnt sugar and woody tones. The result is a fragrance that embodies the beauty of cherry blossom with the thrill and grit of a racing team,” the company added.
According to Top Gear, the scent was created by a perfumer in Shanghai who actually used tiny remnants of Formula E tires.
If Nissan does intend to produce and sell its ‘Smell By Dust’ scent, we suspect it will only be available in limited quantities for a short time.
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