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BMW XM Mystique Allure Revealed As Sequined Velvet One-Off By Naomi Campbell

Key Takeaways

  • BMW debuts couture car, XM Mystique Allure, with sequins & velvet materials for an exclusive shimmering image.
  • One-off creation debuted at the Cannes Film Festival with supermodel Naomi Campbell.
  • Hans Zimmer reworked sounds for BMW XM’s electric mode to match the high-fashion theme.

BMW has taken to the red carpet of the Cannes Film Festival to show off its latest creation: the XM Mystique Allure, developed in collaboration with supermodel Naomi Campbell. The one-off creation was made to show BMW’s understanding of high fashion and exclusive materials and is covered in glittering sequins and velvet to create a shimmering image that is unlike anything else in the world. Presumably, this makes the XM Mystique Allure the first car that requires dry cleaning. The coloring of this couture car is inspired by Naomi’s favorite hue but does not have a specific name, although it’s not dissimilar to hues like Frozen Portimao Blue, Metropolitan Blue Metallic, and Frozen Marina Bay Blue Metallic.

2024 BMW XM

Base MSRP

$159,000

Engine

4.4L Twin-Turbo V8 Plug-in Hybrid

Horsepower

644 hp

Unusual Materials Inspired By Haute Couture

Thanks to this mix of sequins and velvet, the color of the car is continually shifting depending on your vantage point, from an intense violet to a deep ultramarine hue. The sequined fabric has a matte finish and was created by Swiss manufacturer Jakob Schlaepfer, who has supplied textiles in the past to the likes of Dior and Chanel, but even with the best materials from the world of fashion, there were unique challenges.

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New methods had to be developed for applying textiles to the body, and thanks to the size of the XM, designers were also constrained by the available width of the chosen material rolls. Extensive 3D modeling helped make this dream a reality, and the effect is certainly eye-catching. Inside, velvet was used to trim the entire cabin, while the ambient lighting was altered to maximize the impact of these new materials and their textures.

Hans Zimmer Soundscape

Film composer Hans Zimmer developed the soundscapes on BMW EVs like the i4 and iX, and he was recalled to update the sounds the XM makes when the hybrid drivetrain is in its all-electric mode. Unfortunately, BMW has yet to publish a video or audio of this soundscape, but we’ll update this article when that happens. For now, we have to take the composer’s word that it’s something special.

“This was a singular opportunity to work with BMW and Naomi to create a bold sound profile for this unique BMW XM Mystique Allure, extending the high-fashion materials and visuals into the auditory experience. The sounds are inspired by Naomi Campbell and are meant to be bold, challenge the ordinary, and redefine the idea of luxury. With this truly one-of-a-kind vehicle, the sounds are meant to extend the edgy design approach and evoke couture-inspired emotions.”

Hans Zimmer, film composer and creator of the XM Mystique Allure’s Mystical Aura Sounds.

Thankfully, there are no plans to put this attention-grabbing design exercise into production, but we suspect this won’t be the last time that BMW experiments with fabric. It’s also not the first; the BMW GINA Light Visionary Model concept car used a fabric skin to shift the shapes of its body, depending on preference or even aerodynamic requirements. This technology was patented by BMW as recently as 2020, so perhaps textile-finished cars will still make it into production someday. We won’t mind if they don’t, though.

Related

BMW Launching 14 Vehicles And Model Variants This Year

Plans also call for additional Neue Klasse models in the future.

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