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Sales Slip Shows Rivian Needs Affordable Models Now

  • The electric automaker delivered a total of 10,661 vehicles in the second quarter of the year.
  • Rivian expects to end 2025 having delivered between 40,000 and 46,000 vehicles.
  • Last quarter, the company received a $1 billion equity investment from the Volkswagen Group.

The Rivian R1S and R1T are both great EVs, but it appears the carmaker is starting to learn that there are only so many people willing to spend over $70,000 for one. Recently released sales data show that Rivian’s deliveries of new vehicles declined significantly in the second quarter of the year, and signal that the company needs the smaller R2 and R3 to enter production.

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Rivian has stated that during the April-June period, it produced 5,979 vehicles at its plant in Normal, Illinois, and subsequently delivered 10,661 cars. This represents a 22.7 percent decline from the same quarter in 2024. The 5,979 EVs built by Rivian this quarter were also significantly less than the previous year’s 9,612.

Read: Rivian Recalls Thousands Of Cars For A BMW Feature No One Asked For

It must be noted, though, that the company itself cut down production as it prepared its factory to start building the 2026MY R1T and R1S.

Goodbye Tax Credits

Things could get harder for Rivian before they get better. The federal EV tax credit of $7,500 will officially end on September 30, effectively increasing pumping up prices for all eligible EVs by that amount. While Rivian’s had not been eligible for this credit, customers didn’t buy one outright but leased it could benefit from the full $7,500. With the new legislation going into effect, this credit loophole is being closed. In any case, the American EV maker expects to deliver between 40,000 and 46,000 vehicles by the end of 2025.

 Sales Slip Shows Rivian Needs Affordable Models Now

If there’s a small bit of good news for the brand it’s that on June 30 it received a $1 billion equity investment from the Volkswagen Group. That’s part of their $5.8 billion agreement to collaborate on a joint technology venture and to roll out Rivian systems across the VW range.

The company will hope to grow production and deliveries in 2026. The smaller R2 series is scheduled to hit the production line next year and promises to bring the company’s models within reach of many more shoppers.

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