- Ford and Dr. Squatch launched the new F-150 Tough Scrub bar of soap.
- The soap blends masculine scents like driftwood, leather, and exfoliating grit.
- Dr. Squatch is also bringing back the Bronco Bricc special edition soap bar.
Last year, Ford and Dr. Squatch joined forces to create a limited edition bar of soap inspired by the Bronco. Named the Bronco Bricc, it paid homage to the SUV’s “adventurous spirit.”
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Fast forward to today and the companies have partnered once again. This time they’ve developed the F-150 Tough Scrub, which honors the best-selling truck in America.
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Designed to “tackle dirt and grime head on,” the F-150 Tough Scrub combines pumice with natural corn cob powder and coconut oil. It also features a heavy grit as well as scents of driftwood and leather. That means you’ll likely smell better than the average trucker.
To help promote the launch, the companies will be giving away a 2025 F-150 as part of a contest. The sweepstakes is limited to U.S. residents, who are 18 years or older, and no purchase is necessary to enter.
In other news, Dr. Squatch announced the return of the Bronco Bricc. It features natural ingredients such as blue agave extract and sand for exfoliation. The bar promises a masculine and woodsy smell thanks to hints of American Cedar and Oregon Pine.
The Bronco Bricc and F-150 Tough Scrub cost $16 for a two pack or $30.40 for a four pack. Subscribers can also pick up individual bars for $6 each. The bars will be offered online and in-stores.
While a bar of soap is an odd collaboration, Ford recently partnered with women’s fashion brand alice + olivia. This spawned some questionable clothes including a $195 t-shirt, a $295 hoodie, and a $795 pair of jeans that offended eyeballs. On the bright side, that partnership did bring us the stylish Bronco Denim Chevron concept.
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