- Suzuki teamed up with Torizen to offer ready-made vegetarian curry meal kits in Japan.
- The dishes were first introduced at Suzuki’s employee cafeteria starting early last year.
- Each curry package features illustrations of the brand’s vehicles, including the Jimny.
When a car company starts selling curry, you know something interesting is cooking (sorry, the pun was too good to resist). Suzuki, best known for its lineup of cars, motorcycles, ATVs, and marine engines, has taken a sharp turn into the culinary world. The company has partnered with restaurant operator Torizen to launch a collection of ready-made curry meal kits, each one featuring popular Suzuki models on the packaging.
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This unlikely collaboration began in early 2024 when Torizen started serving its vegetarian Indian recipes in Suzuki’s employee cafeteria. The meals were a hit with the staff, and rather than keep the curry confined to lunchtime at headquarters, Suzuki decided to package the recipes for public sale. The ready-to-eat meals are priced from ¥918 (about $6) for each 180g serving, available through Suzuki’s official online shop in Japan.
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The limited-run collection includes four different pre-cooked curry dishes, each designed for quick and easy preparation. Every flavor comes in its own uniquely styled box, created by Suzuki’s Automobile Design Department. On the packaging, you’ll find models like the Swift and Jimny from Suzuki’s car lineup, along with the Hayabusa and V-Strom 1050 DE motorcycles.
Each box doesn’t just show a vehicle, as it wraps the ingredients around it in a visual layout, making it easier to identify your flavor of choice. There’s even a little design Easter egg: if you buy all four and stack the boxes side by side, a hidden illustration appears across the set. Suzuki also hinted that more designs could follow, suggesting this isn’t a one-off experiment.
Suzuki
Suzuki included a full breakdown of the four curry varieties, just in case you like your vehicle-themed meals with detailed spec sheets. Here’s what’s on the menu:
Daikon Sambal (Hayabusa): This one’s a South Indian-style stew with daikon radish, carrots, and turmeric beans. The tamarind brings a distinct sour kick, and Suzuki recommends serving it with rice, similar to how you’d enjoy miso soup. Spice level: 3 out of 5.
Tomato Lentil Dahl (Swift): A North Indian-inspired stew that keeps it simple and nutritious. Lentils and tomatoes are the stars, seasoned with just cumin, turmeric, and chili. It’s straightforward but full of depth. Spice level: 2.
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Brown Chickpea Masala (Jimny): This dish leans into a more robust profile, made with brown chickpeas that still have their skin, plus slow-fried onions. Tomatoes and green chilies bring a bright, sharp flavor. Spice level: 4.
Green Vegetable Moong Dal (V-Strom): Another North Indian recipe, this one uses peeled yellow mung beans and Japanese mustard spinach. Expect a mild bitterness balanced by cumin’s earthy aroma. Spice level: 1.
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Torizen CEO Yoshitaka Date said the idea grew out of a real collaboration in Suzuki’s cafeteria, where the recipes won over employees. “The dish is filled with gratitude and love for overseas talent, including India,” he noted, “and has a gentle yet powerful flavor.”
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Aside from giving workers a tastier lunch break and adding a new product line to Suzuki’s catalog, the project also serves a broader purpose: highlighting India’s cultural and culinary contributions to Japan. It’s a relevant move, especially considering that several Suzuki models currently sold in Japan, including the Jimny 5-Door, Fronx, and WR-V, are imported directly from India.
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