- Ram is returning to NASCAR next year and is looking to expand its viewership.
- Some rights are split between companies, making it hard to watch all the races.
Motorsport fans have a lot to be excited about as the 24 Hours of Le Mans kicks off this weekend. The iconic race will then be followed by the Pikes Peak International Hill Climb on June 22.
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Those are two high-profile races and it brings us to our question of the day: Do you watch motorsports? That’s a pretty open-ended question as there are various forms of competitive racing ranging from NASCAR to Formula One and beyond.
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Speaking of NASCAR, Ram recently announced plans to return to the Craftsman Truck Series following a prolonged absence. At a media event previewing the announcement, Ram CEO Tim Kuniskis acknowledged the sport typically has a tough return on investment. However, the executive sees a lot of potential and wants to make NASCAR more popular.
Unfortunately, NASCAR is also a prime example of how convoluted watching racing has become. Rights for the Cup Series are split between Amazon Prime, Fox Sports, TNT Sports, and NBC. The CW handles the Xfinity Series, while Fox Sports does the Craftsman Truck Series.
If you want to check out the Pikes Peak International Hill Climb, you’ll need the RACER Network. As for the 24 Hours of Le Mans, you’ll need either Max or MotorTrend TV in the US.
Thanks to all these network and streaming deals, watching racing isn’t as easy or cheap as it used to be. It also poses a hurdle to newcomers and those looking to increase the popularity of their sport.
With all that being said, do you watch racing or motorsports? Let us know in the comments below.
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Lead image Chevrolet
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