Chinese Brand Turns Windshield Into One Giant Head-Up Display

Xpeng co-developed the AR-HUD system with Huawei for next-level driving integration

                                        https://www.carscoops.com/author/bradcarscoops-com/                                    

Electric vehicles have been rapidly evolving into tech showcases, and the latest from Xpeng looks ready to push things even further. The Chinese company is preparing to roll out its new G7 electric SUV, and along with it comes a head-up display called “Light-Chasing Panoramic Display” that’s not just a fancy speedometer. It’s a high-tech AR system enhanced by artificial intelligence, co-developed with none other than Huawei.

Read: Xpeng’s New Sports Sedan Packs More Power Than Expected

Rather than sticking to the usual HUD fare, like speed, radio stations, or which boy band is currently playing, the G7’s setup uses augmented reality to project layered graphics right onto the driver’s view of the road. Many Chinese EVs already feel like smartphones with wheels, and this system leans into that vibe.

Navigation, Enhanced

The new head-up display made its debut at a recent media event in China, and it’s anything but subtle. Apparently spanning nearly the entire width of the windshield, the system boasts the equivalent of an 87-inch ultra-large screen with a contrast ratio of 1,800:1. Images shared by the company show it seamlessly blending augmented reality into the driving experience, projecting overlays directly onto the road ahead.

It’s worth noting that head-up displays using augmented reality are not a new concept. Several automakers have been offering similar systems for a few years now. Mercedes-Benz first launched its system on the current-generation S-Class, and it’s one of the most advanced. However, Xpeng’s system looks to have taken things to a new level, plus it will be launched on a vehicle that’s far cheaper than an S-Class.

The First Xpeng With An AR-HUD

Chinese prices for the new Xpeng G7 are expected to start at around 250,000 yuan, or approximately $34,800 at current exchange rates. Full technical specifications have yet to be announced, but it will reportedly be offered with two different battery packs. The entry-level version may rock a single electric motor delivering 292 hp (218 kW), enough to send the SUV through to a 125 mph (202 km/h) top speed.

Visually, the G7 borrows a few cues from the Kia EV6, though it rides a bit higher. Up front, sharp LED daytime running lights add some edge, while the rear is finished with sleek LED taillights linked by a full-width light bar. It’s a clean, if unexciting design that seems more interested in fitting in than standing out in China’s increasingly crowded EV scene.