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Jaguar Land Rover Resumes Imports To Its Most Profitable Market

British automaker Jaguar Land Rover has resumed exports to the United States after pausing them April 7 over the Trump administration’s tariff rules. The first US-bound boats left Great Britain last week and should arrive at American ports in mid-to-late May, giving the brand (and the UK government) about two weeks to negotiate a trade deal that would shield Range Rover Sport and Jaguar F-Pace shoppers from paying an extra 25 percent for their brand-new Brits. Whether that happens or not, of course, remains in question.


landrover logo

Base Trim Transmission

8-speed automatic

Base Trim Drivetrain

Four-Wheel Drive

Base Trim Horsepower

355 HP @5500 RPM


New JLR Products Are On The Way

According to reporting by UK-based newspaper The Times, Jaguar Land Rover dealers will begin receiving new shipments of 2025 models, like the recently debuted Land Rover Defender OCTA, around May 20. Regardless of any tariff actions, the move is probably a wise one. The US market represents around 25 percent of the company’s 400,000-unit yearly sales, and it contributes more than 20 percent of JLR’s $18 billion yearly profits. As of now, the cars will still be subject to the 25 percent tariff on imported cars, and JLR hasn’t announced whether it would absorb those costs or raise consumer prices – we’ve reached out to the company via email for clarification and will update this story if we get a response.

Although tariffs on imported cars remain intact, the Trump administration has eased fees on raw materials, like aluminum and steel, as well as on auto components and parts. Furthermore, the American government will provide automakers yearly rebates for the next three years to help compensate for the higher costs of importing vehicles, giving import brands some incentive to move production stateside.

Related

New Trump Tariff Rules Make Importing Parts And Materials Less Costly

Automakers will no longer be charged duties on raw materials if they’re already being saddled with tariffs on imported cars.

The Tariffs Have Been A Moving Target For Weeks

President Trump has been threatening to levy tariffs on imported goods for months now, but the path to consistency in the rules has been a long and circuitous one. The first round, announced in February but then delayed until late March, was a 25 percent tariff on vehicles imported from Canada and Mexico, including cars made by American brands like the Chevrolet Silverado 1500 and Ford Mustang Mach-E. However, those delayed tariffs were signed into action on March 27 and were far more sweeping, including imported automobiles from every country – including Japan, China, South Korea, and Germany – as well as retaliatory tariffs on goods of any kind.

In early April, the Trump administration announced a 90-day pause on those fees, but it left the 25 percent duty intact for automobiles as part of a “sector-specific” tariff. Jaguar and other auto companies, including Audi, announced a temporary pause on exports to the US, while other automakers committed to keep prices steady for at least a few weeks while world governments worked on a trade deal. However, it seems as though some of those chickens have come home to roost – BMW, Porsche, and Ferrari have announced price increases for their imports, and most automakers have suspended those shipping pauses.

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BMW Is Increasing Prices On Its Most Fun Cars After All

BMW has raised the price of its 2 Series coupes, including the M2, and it could be just the beginning.

Source: The Times via Carscoops

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