Toyoda defends Toyota’s multi-energy strategy and warns against an EV-only future approach
- Chairman Akio Toyoda emphasizes that carbon neutrality remains Toyota’s top priority.
- He claims 27 million Toyota hybrids match the carbon impact of 9 million electric cars.
- Toyoda argues EVs raise emissions when powered by fossil-fueled electricity, especially in Japan.
Electric vehicles may dominate headlines and political agendas, but the road to a cleaner future isn’t a one-way street. At least, not according to Toyota, the world’s best-selling brand and long-time champion of hybrid technology. While other automakers sprint toward full electrification, Toyota is still holding its ground, cautiously expanding its EV lineup while doubling down on hybrids.
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Despite recent moves in China with the broader bZ series, Toyota has taken plenty of flak for its relatively slow EV rollout. But if you ask Chairman Akio Toyoda, there’s a method to what critics call hesitation. Known for his firm stance on a multi-energy strategy, Toyoda once again explained why Toyota hasn’t followed the all-electric herd.
In an recent interview with Automotive News, Toyoda said, “When the term carbon neutrality became popular, we said as a company the enemy is carbon. We have to focus on what we can do immediately to reduce carbon dioxide. That is the basis of our decision. It has not changed and will not change.”
Why Hybrids Still Matter
Toyoda also pointed to Toyota’s history with hybrid vehicles. “We have sold some 27 million hybrids,” he said. “Those hybrids have had the same impact as 9 million BEVs on the road. But if we were to have made 9 million BEVs in Japan, it would have actually increased the carbon emissions, not reduced them. That is because Japan relies on the thermal power plants for electricity.”
While the Toyota chairman didn’t break down the math behind those figures, he clearly wanted to show that EVs aren’t a silver bullet. Sure, battery electric vehicles offer zero tailpipe emissions, but that’s only part of the equation. The environmental impact of producing EVs and generating the electricity to charge them tells a more complicated story. Add to that the patchy state of charging infrastructure in many regions, and it becomes easier to understand why hybrids still make sense, at least for now.
Toyota’s deep roots in hybrid development go back to the original Prius in 1997. Since then, hybrids have grown to become a major part of the company’s global sales. Today, hybrid variants are offered across nearly every Toyota model line. Demand is particularly strong in markets like Europe and North America, where self-charging hybrids are often seen as a practical, lower-commitment step toward electrification.
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And while EVs continue to grab market share, there’s a sizable segment of buyers who remain unconvinced, whether that be due to cost, range anxiety, or lack of infrastructure. Toyota seems content to serve that middle ground.
A Broader Strategy, Not a U-Turn
Toyoda’s multi-pathway approach includes more than just hybrids. He’s also supporting plug-in hybrids, hydrogen fuel cell vehicles, battery EVs, and even combustion engines powered by synthetic fuels. For Toyota, it’s less about betting on a single winner and more about keeping all options open.
“We should look at all options and work in all directions,” Toyoda said. “As a company, we have been very consistent in saying what we’re fighting against is carbon dioxide.”
This isn’t new rhetoric from Toyoda. Last year, he made headlines for suggesting that even in the long term, fully electric vehicles will only make up 30 percent of global sales. He also warned that a sudden shift to an EV-only future could put 5.5 million Japanese jobs at risk.
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