The incentives aim to increase sales and keep Tesla fans inside the family
- Tesla’s new 0% APR financing deal applies only to the Model 3, not other models.
- Full Self-Driving transfers are back for those upgrading from a previous Tesla vehicle.
Tesla is rolling out a pair of what it hopes will be high-impact incentives. In an effort to drive sales before the end of Q2, it’s offering 0% APR financing on Model 3 and the return of Full Self-Driving (Supervised) transfers. Both offers are appealing on paper, but like most things Tesla, there are some strings attached.
The headliner here is the 0% APR deal, which is only available on the Model 3. Not the Model Y, not the S, not the X, just the entry-level sedan. Qualifying depends on options and tax incentives, but it appears to be available with $0 down in some states.
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It’s also capped at 60 months. That’s about $6,000 down (over the loan term) on the cheapest rear-wheel-drive Model 3, and you’ll also need top-tier credit to lock it in. Still, it’s a rare move in today’s high-interest environment, and one that could tip the scales for shoppers on the fence.
Also back, for a limited time: FSD transfers. If you previously bought Tesla’s Full Self-Driving beta package for anywhere from $7,500 to $12,000 and are thinking about upgrading to a new vehicle, you can bring that feature with you, no need to repurchase. There’s no word on when the deal will end, but we expect it won’t live into the third quarter, so interested parties will want to move sooner rather than later.
These moves, of course, come at a time when Tesla is navigating a tougher sales climate. Competition is getting better, opposition is getting fiercer, and tariffs could drive prices up more, too. Obviously, Tesla wants to clear inventory and keep customers inside the family with these deals.
While these two deals are good for those interested, they’re not the only ones we’ve seen in recent months. The new Model Y is available in China with 0% APR, and the old Model Y is the subject of massive discounts too. Even the opinion-splitting slab-sided Cybertruck is available for thousands off of MSRP right now. Clearly, Tesla knows it needs to move metal, and it’s doing all it can to achieve that goal.
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