Genesis Gets Another Step Closer To An AMG-Fighting Sedan You Can Buy

The coolest Genesis G70 yet is going to be forbidden fruit. But unlike other such cars, where an entire ocean separates U.S. buyers and enthusiasts, this one is going to be just minutes away.

The G70 Track Day Special concept is a creation of Genesis Canada, a car that is inspired by the brand’s Nordschleife taxis and meant to show that Genesis is capable of building cars that are genuinely fun to drive. Look out, BMW. Genesis wants more than just your luxury brand positioning, it is coming after M as well.

Better Tires, Brakes, And Aero

To build the G70 Track Day Special, Genesis Canada largely cribbed from the Nordschleife Taxi playbook. Starting with a G70 with the 3.3-liter, 365-horsepower twin-turbo V6, Genesis went after the suspension. It added a KW coilover kit that lowered the car by an inch. The KW kit doesn’t just lower the car; it’s also up to the heavy demands of lap after lap on one of the toughest tracks in the world.

New 19-inch OZ Racing wheels are also track-ready. They’re wrapped with Michelin Pilot Sport 4S tires that are wider than stock to add grip and to cope with the weight of extra passengers in the back when the car is doing taxi duties.

The Maple Syrup G70 gets a massive rear wing, a feature that the German versions don’t have. It also adds cooling vents in the hood. New front dive planes and a larger splitter balance out the downforce from the big wing. Both get revised brake cooling ducts, because the speed and weight of these cars with passengers demand them.

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As Genesis works to prove itself a real competitor in the sports sedan segment, it’ll now tackle the Nürburgring to prove the G70’s credentials.

Track Taxi models also get a revised transmission calibration that’s more suited to the needs of running on racetracks. The cooling ducts blow on AP Racing parts, including pads, calipers, and rotors. While the stock G70’s parts can handle a few laps, all-day, every-day trackwork is beyond what they were designed for.

And, of course, there’s a graphics pack. A giant G70 meatball on the doors with stripes running to the rear underneath. Genesis text on the windshield and rear wing, and Nordschleife text on the fenders help complete it. There is one last little detail, in the form of a map of the legendary circuit called the Green Hell just behind the front tires.

Why Is Genesis Building A Track Car?

This track special comes with a promise: Genesis is planning some serious performance cars with its next evolution. This car is meant to get customers ready for the idea of its Magma-trim performance cars, which will be (hopefully) catapulted ahead by the brand’s entrance into sports car racing.

“We are looking forward to showing our honored guests in Canada a new side of our brand. We’ve been preparing for this next evolution of Genesis around the world, and on some of the most challenging tracks, notably the Nürburgring. Now it’s time to show Canadian guests and our Distributors a preview of the next era of Genesis through the G70 Track Day Special Concept,” said Genesis Canada director Eric Marshall.

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What does Genesis plan to do with the car? Well, like many track-day special cars, it seems this will mostly be used for shows. Genesis Canada plans to take it on a tour of its dealers across the country for the rest of the year.