Toyota Is Outselling Ram For Pickup Trucks Through Q2 2025

Pickup trucks provide the lifeblood of the American automotive industry. Trucks sell in large volumes and produce large profits per vehicle while doing so. Typically, American truck sales are a “Detroit Three” story. However, it may be time to reduce it to two, because a Japanese company is doing something that hasn’t been done before. With Q2 2025 sales figures out and the Tacoma having a monster year, Toyota is selling more pickup trucks in America than Ram.

Toyota Trucks Outselling Ram Trucks Year-To-Date In 2025

Ram Versus Toyota Truck Sales

Toyota sold 205,839 pickups during the first half of 2025, which was a 41% year-over-year increase. That rocketed the Japanese brand past Ram, which sold 174,320 pickups through the first half of Q2, a 3% year-over-year decline. Even if you factor in Stellantis as a whole to include Jeep Gladiator sales, Toyota still sold 6,000 more pickups. That outcome would have been unthinkable even a few years ago. Ram outsold Toyota by more than 37 percent as recently as 2022.

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Why the shift? Well, the Tacoma has been on an absolute tear. Toyota is no longer dealing with supply chain issues with its new model. And sales are up 91% year over year. Toyota sold 130,873 of them through the first half of 2025. That pacing would likely land the Tacoma among America’s 10 best-selling vehicles. The Tundra is down 4.4% so far in 2025, though it is still selling strongly.

That surge from the Tacoma comes at the same time Ram pickup sales have tanked. Eliminating the Hemi V8 from the lineup was not a popular decision with Ram 1500 buyers; Ram sold only 47,067 of them in Q1. Ram also phased out the more affordable 1500 Classic model. Ram’s Heavy Duty lineup is down 8% year over year, too.

But Ram Sales Could Ramp Up Dramatically

Ram does have the potential for a sales rebound that could help it reclaim third place from Toyota. Ram issued a mea culpa and brought back the Hemi V8 as an option for the 2026 model year. And Ram buyers put their money where their mouths are, ordering 10,000 new trucks within 24 hours of the announcement. Ram also added some security for those choosing extended financing with a 10-year or 100,000-mile warranty. Ram 1500 sales notably saw a 17% uptick in Q2, and the Hemi V8 announcement came relatively late in the quarter.

Ram will add a more affordable midsize truck to the lineup. Stellantis’s UAW contract mentioned a midsize truck starting production at the Belvidere assembly plant in 2027. Ram has not confirmed the details of that new truck yet. But reports suggest it will be a proper body-on-frame pickup.

And Ram still has a potential wildcard coming with the EREV Ram 1500 Ramcharger in 2026. Electric trucks have not been selling well. But the EREV system, which should add hundreds of miles of range while towing, resolves the major issue truck buyers have with them. Buyers might balk, but it could be the efficient, capable pickup truck America needs.

Sources: Automotive News, Stellantis, Toyota