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Struggling To Sell The Taycan, Porsche Turns To Its Favorite Shade Of Denial

  • Porsche Taycan gains new Black Edition with visual and interior enhancements.
  • It includes gloss black accents and the upgraded Performance Battery Plus pack.
  • Available on Taycan, Taycan 4, and Taycan 4S models sold in the United States.

In a year that’s been tough on electric sedan sales, one model in particular has struggled to keep pace. The Taycan was Porsche’s slowest-selling model in the first half of 2025, trailing even the aging 718 sports car that’s about to be replaced. To boost its appeal, Porsche is rolling out a new Black Edition for the US market, offering sharper styling details and a more generous set of standard features, including the largest battery pack available in the lineup.

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More: Porsche’s New Electric SUV Is Smashing Records Before It Even Reaches Showrooms

The EV sits on 21-inch alloy wheels, complete with full-color Porsche crest center caps, and sports matrix LED headlights and a seamless rear light bar featuring an illuminated black Porsche logo. Front door decals are included with the optional extended Black Edition package, adding a bit more visual flair.

While the name suggests otherwise, the Black Edition isn’t limited to a single shade. Standard paint options include Volcano Grey Metallic, Dolomite Silver Metallic, Ice Grey Metallic, and the Jet Black Metallic shown in press materials. Buyers looking for something different can select from the Legends, Dreams, or Contrast color collections, or go entirely bespoke via the Paint to Sample program.

Interior and Equipment Upgrades

 Struggling To Sell The Taycan, Porsche Turns To Its Favorite Shade Of Denial

Inside, the Black Edition carries over the monochrome theme with subtle black detailing and embossed leather trim. Illuminated black brushed aluminum scuff plates and a unique Black Edition badge on the center console add to the tailored look.

The trim also bundles in a well-rounded list of standard features, including multiple driver-assistance systems, the Storage Package, 14-way power comfort seats, a Bose Surround Sound System, and Porsche’s Electric Sport Sound.

For those seeking more personalization, the Sonderwunsch program from Porsche Exclusive Manufaktur offers expanded customization options specific to the Black Edition.

More: Porsche EV’s $56K Depreciation After 2 Years Gives Buyer A Steal

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Underneath, all three Black Edition models come fitted with the Performance Battery Plus as standard. Usually an optional upgrade, this 105 kWh battery improves range and allows for stronger performance figures. That said, the electric powertrain remains unchanged, offering up to 429 hp (320 kW) in the base Taycan and topping out at 590 hp (440 kW) in the Taycan 4S.

Deliveries of the 2026 Taycan Black Edition are set to begin in fall 2025. Pricing details will be released closer to launch.

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Porsche

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