Automakers around the world are figuring out what they’re going to do about the Trump administration’s tariffs on imported cars. Naturally, with higher tariffs on cars, automakers have to make up the money somewhere, and it seems that higher prices are inevitable the longer the tariffs remain in effect. According to Automotive News, Nissan is going to keep prices in check for a little while longer, and it also has plans to expand American manufacturing, particularly for the high-selling Nissan Rogue.
Nissan
Nissan Motor Corporation is a Japanese automaker founded in 1933 and the parent automaker of Infiniti and formerly Datsun. Nissan produces a wide variety of mass-market vehicles, including popular SUVs like the Rogue, sedans like the Sentra, and trucks like the Nissan Frontier, but is also responsible for iconic sports cars like the Nissan Z and GT-R. Since 1999, Nissan has been part of the Renault-Nissan-Mitsubishi alliance (the name changed when Mitsubishi joined in 2016).
- Founded
-
26 December 1933
- Founder
-
Yoshisuke Aikawa
- Headquarters
-
Nishi-ku, Yokohama
- Owned By
-
Publicly Traded
- Current CEO
-
Ivan Espinosa (as of 1 April, 2025)
Buy Your Nissan By June
Automotive News spoke with Nissan and found out that the company intends to keep prices steady until at least June 2. Apparently, the company has plenty of inventory already imported, so those cars haven’t been hit by the tariffs. It’s one of a few manufacturers that are locking in prices for the short term. Hyundai also said its prices wouldn’t change until June 2, and BMW said its prices would hold until May 1, though at least the 2 Series coupe has seen a price increase. Other automakers, such as Ford and Stellantis, expanded employee pricing to the public in an effort to keep prices in check.
More American Production, But There Are Still Dangers
Nissan does have an advantage in dealing with tariffs: American production. The company produces the Rogue, Pathfinder, Murano, and Frontier in the US. The first three of those are built at the factory in Smyrna, Tennessee, and the latter is built in Canton, Mississippi. According to Automotive News, the company is looking at increasing production of all of these vehicles in the coming year. Nissan had previously reduced shifts at the plant, and planned to get some inventory of vehicles such as the Rogue from a factory in Japan. So, this is a notable shift. The Rogue is Nissan’s bestseller, with 245,724 being sold last year. The Pathfinder and Frontier are the fourth and sixth bestsellers, too. Additionally, the number three seller, the Altima, is built at the Canton factory.
This is all good news for Nissan, but it still has serious risks as a result of tariffs. These are the only vehicles built in the US, as well as the outgoing Nissan Leaf. Everything else is built in other countries. For example, the second and fifth slots in Nissan’s sales are the Sentra and Kicks. They’re all built in Mexico, and thus subject to tariffs. The Sentra and Kicks are also budget-oriented vehicles, so buyers will be very sensitive to price changes. Nissan’s current volume EV, the Ariya, is built in Japan, and so are more niche vehicles, including the Armada, Z, and GT-R.
Source: Automotive News
#Nissan #Prices #Wont #Budge
