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Limited Edition Ineos Grenadier 1924 Celebrates 100 Years Of Clothing Brand Belstaff

Key Takeaways

  • Ineos has launched its first special edition, the Grenadier 1924, celebrating the 100th anniversary of the Belstaff clothing brand.
  • The production run includes just 1,924 units with Belstaff centenary badging and unique interior trims.
  • Orders for this limited edition vehicle open on June 26th with pricing yet to be announced.

Ineos has unveiled its first limited edition Grenadier SUV called the 1924 to celebrate 100 years of the iconic British clothing brand Belstaff. Known for its adventurous clothing, Belstaff prides itself on offering high-quality gear for the rugged individual, making it the perfect accompaniment to the equally rugged Grenadier.

2024 Ineos Grenadier




3.0-liter Turbo Inline 6


282 hp


332 lb-ft @ 1,750 rpm


8-Speed Automatic

As both companies are part of the Ineos Group portfolio, they have had previous collaborations. These include two packages, the Trialmaster and Fieldmaster, which are both based on famous Belstaff jackets of the same name. The upcoming 1924 model takes the collaboration a step further with additional Belstaff design cues and a limited run of 1,924 units.

Blending Two Unique Brands

Based on the Fieldmaster package, the 1924 features off-white Magic Mushroom paint with a contrasting Inky Black roof. The grille is also blacked out and the front and rear skid plates are painted a dark gray, while orange Belstaff centenary logos adorn the front fenders. Finally, the exterior is finished with exclusive 17-inch two-tone Gloss Black alloy wheels that are almost as good as the brand’s black steel wheels.

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On the inside, the model features a dark green dashboard, center stack, overhead console, switchgear, and doorcards. The steering wheel is covered in black saddle leather, as are the handbrake grip and passenger grab handle. The look is finished off with a dark gray headliner. There’s also a plaque on the dashboard indicating the production number of each vehicle.

A Grand Celebration

The Grenadier 1924 will debut at Belstaff’s centenary event that runs from May 24 to 28 in Stoke-on-Trent, where Belstaff got its start. It will be held in one of the city’s renowned potteries and include an immersive brand experience with unique displays, talks, and workshops open to the public.

“Style that lasts a century deserves to be celebrated and the Grenadier 1924 is both great looking and a seriously assured drive. Belstaff has been trusted by generations of bikers, sportspeople and trend setters, so we know we’re in good company,” – Lynn Calder, INEOS Automotive CEO

Next up for Ineos is the 2025 Quartermaster and the electric Fusilier, which is a G-Wagen competitor. Both bolster the brand’s lineup substantially, even if one of them will be subject to serious taxes here in the US. Following these will be two new models set to arrive after 2027, which will slot above and below the Grenadier.

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