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Brough Superior Motorcycles Arrives in North America

Brough Superior Motorcycles arrives in North America (Brough Superior/)

Brough Superior Press Release:

The iconic motorcycle brand Brough Superior is proud to announce the opening of its first filial office in North America. Earlier this year, Brough Superior launched Brough Superior Japan to bring its historic motorcycles to riders across the country.

Founded in Nottingham, England in 1919, Brough Superior is renowned for producing the world’s first superbikes and is considered the “Rolls-Royce of Motorcycles.” The brand is known for its signature 1,000 cc V-twin engine, striking design, and impeccable quality. Brough Superior has a rich history and was favored by famous riders like T.E. Lawrence “Lawrence of Arabia.” The rebirth of Brough Superior in France marks a new stage in the adventure of this exceptional brand, which draws from its DNA the know-how and inspiration to make dreams come true by shaping French luxury motorcycles. Masterpieces handcrafted with passion and authenticity. Made in Toulouse, France, world capital of aircraft industry (Airbus), the new era Brough Superior models are bringing distinctive innovations such as Titanium Chassis and Engine Crankcases fully machined from aeronautical alloy solid blocks.

Brough Superior North America has recently started building up a dealer network in select cities, to provide sales and service for the entire Brough Superior range, including the SS100, Lawrence, and the AMB Pro model in collaboration with Aston Martin. The standard models are fully homologated for the US and Canadian markets, and can be purchased with several options, either through the dealership network or the filial. The first flagship is set to open in May 2024 in Malibu, CA and others are scheduled to follow later on this year in Florida, Texas, Illinois, New York and Georgia.

Current MSRP prices are: $81,075 for the SS100 and Lawrence and $183,895 for the track only AMB Pro.

Paul Capodanno, CEO of Brough Superior North America said, “Launching Brough Superior North America and re-introduce this brand of exceptional motorcycles to discerning riders is truly an amazing project. There is a growing demand for luxury, limited production and exclusive motorcycles in this market, and we believe Brough Superior is uniquely positioned to serve provide riders with a brand that is considered “the Rolls Royce of Motorcycles. The North American office will also offer customization options for Brough Superior motorcycles tailored to each customer, as well as the ability for dealers to create a community of riders, local events and VIP gatherings”.

Albert Castaigne – Executive Director for Brough Superior Motorcycles SAS – added: “Our commitment to increase our presence worldwide started with our decision to expand into North America and Asia in 2024. It’s important for our company to provide riders from all over the world with a quality motorcycle, that carries the latest technology, amazing design and performance, and fits the expectations of modern motorcycle buyers. We’ve very excited to finally open our first office in North America, after many years of hard work and dedication from our partners and suppliers, and start creating a new dynamic around the Brough Superior models”.

Brough Superior represents the pinnacle of motorcycling luxury and performance. The arrival of Brough Superior North America invites riders to experience these qualities firsthand. To learn more or find a local dealer, visit

Brough Superior was recently elected to the “Motorcycle Trophies” 2024 edition, an annual event organized by Editions Larivière in Paris, France. Rewarding the best innovations and performances in the world of motorcycles, by categories selected by a vote open to the public, it brings together enthusiasts, professionals and the media to celebrate advances in design, technology, eco-responsibility and safety.

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